The world of radio, TV, online and events is changing, NPO is aware of that. These days, audio, video, experience and platforms are relevant to the target group. But who is that target group. How do you achieve it, how do I get access to data and what can and can I do with it? Is it live or on-demand, is it active or reactive? Issues that many media companies struggle with. All4Media Productions is proud that NPO asks All4Media to provide insight into this, to inspire it by means of user cases and to give workshops on this in order to find the answers to many questions and to fill in with a best practice.